We here at Don't Quit Your Day Job are a cynical crew. We have a keen sense of the absurd - and the stench of inappropriate numbers is very clear in this article. You see, there is a position on Wall Street called a Financial Analyst - and those Analysts are trusted to do a very fundamental job: break the investment prospects in various companies down into one of 5 categories. There are positive categories (like buy or overweight), neutral categories (like market perform, market weight or... neutral) and negative categories (like sell and underweight). Different firms have different ratings, but all ratings fall into one of those three bins.