The Family Smoking Prevention and Tobacco Control is a newly-enacted federal law that gives the FDA regulatory power over the tobacco industry, among other provisions that attempt to dissuade misleading advertisement on young and old smokers alike. The law was signed into effect on June 22, 2009.
There were two major advertising provisions contained in the law. The first was that over 50% of the front and back of every cigarette pack must be warnings with a giant ‘WARNING’ in capital letters . The second, and maybe more important, is the banning of the use of words ‘light’, ‘mild’ or ‘low’.